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When it comes to setting priorities for your organization, what’s more important: performance or integrity?

Ben Heineman, former adviser to General Electric CEOs Jack Welch and Jeff Immelt and GE’s chief legal officer for nearly 20 years, says a true leader doesn’t choose.

In his latest book, ‘High Performance with High Integrity,’ Heineman discusses the dark side to our free market system, outlining the principles corporate leaders must follow to remain competitive in today’s ever-changing global business environment.

“I believe a CEO’s core task is to channel financial pressures properly by fusing high performance with high integrity.” “What characterizes this culture?" Heineman writes. "It motivates by values, norms, incentives, penalties and transparent processes. It doesn’t just seek to keep people from misbehaving through threats of discovery and punishment. It also seeks to develop and reward employees who recognize value and exemplify integrity.”

Want to learn how to create this type of culture in your organization?

Join NAEM and Ben Heineman at the 18th annual NAEM Forum in Indianapolis for a candid discussion of how senior leaders can manage their EHS & Sustainability programs with both high performance and high integrity. Don’t miss this opportunity to learn from and dialogue with one of the most strategic business minds of our time!

Register now or view the EHS Management Forum Website for more information.

18th Annual EHS Management Forum
Driving Sustainability & EHS Excellence
October 13-15, 2010, Indianapolis, IN